Project managers have long been the linchpin of successful organisations, responsible for planning, organizing, and overseeing the intricate web of tasks required to complete the innovative and ingenious opportunities that companies turn into profits and efficiency. However, in recent years, the reputation of project managers has faced significant challenges due to issues surrounding their work and the perceived poor outcomes.

Crafting a digital business case is a critical step in this process, as it outlines the rationale, objectives, and strategies for digital initiatives. However, creating a successful business case involves more than just numbers and projections; it requires a comprehensive understanding of stakeholder needs, which can only be achieved by involving them from the beginning.

Project management is a dynamic field that requires a delicate balance between optimism and pragmatism, I get that. While the pursuit of the ideal is a noble endeavour, it's essential to recognize that unrealistic idealism can lead to project failures.

You could be a Shakespearean trained PM with a gift for the gab like nobody’s business - but some people carry biases, agendas and unfortunately can be quite hostile and unprofessional, even if you’re putting your best foot forward. There can be a lot of bullying of project and programme professionals, with senior managers yelling, interrupting, accusing and screaming at project professionals.